Our aim is to make George at Asda your first choice for quality schoolwear at affordable supermarket prices – and to get that right we start by listening to mums. Feedback from parents has helped us develop an even better range of school uniforms, shoes, sports kit and essentials for ages 3-16.

The new range is now available in store and on our new-look schoolwear site and will include more of the things mums have been asking for – such as scuff-resistant shoes with leather uppers, adjustable waists on trousers, secured hems and fashion styles like boys’ polos and girls’ ra-ra pinafores.

You’ll also find handy size guides and see what other customers have been saying about our products.

Find out how we gather mums' feedback and drive quality improvement