Out now: New Barbara Hulanicki collection

We’ve been working behind the scenes with British fashion icon Barbara Hulanicki for months and today we’re delighted to launch her new collection exclusively at George.

Barbara introduces her first range for George in this video and explains why Asda is the perfect place to sell her designer clothes:

As the founder of 1960s fashion label Biba, Barbara’s philosophy has always been to make high fashion affordable and so her collection is priced from £8 to £25. Barbara has been involved at every stage from concept and design to choosing the fabrics and the final photoshoot.

“My new collection for George is a reflection of all my favourite silhouettes, prints and signature wardrobe essentials,” says Barbara.

George Brand Director Fiona Lambert thinks the collection should appeal to Biba fans and younger customers alike as it ties in with the 70s trend we’ll be seeing more and more of next year.

She says: “There are lots of mums out there who will remember Barbara from her Biba history but equally I think we’ll get lots of new fans because the clothes are so fashionable and the trend is bang on.”

The Barbara Hulanicki collection includes tunic-style tops you can wear with slim-leg trousers or leggings, blouses in lightweight chiffons with ruffled collars and bell sleeves, and wide-legged palazzo pants. Barbara suggests layering the jersey tops underneath the chiffon blouses. And you can finish off the look with one of two co-ordinating printed scarves – either as a headscarf or around the neck.

We love the collection and hope you do too – tell us what you think and your favourite piece by leaving a comment below.

The collection is available in sizes 8 to 20 on George.com and from Monday 29th November in the stores listed here.