Barbara Hulanicki comes to George at Asda

This illustration is the first glimpse of a very special collection that is coming to George in November.

We’re delighted to have teamed up with Barbara Hulanicki, the founder of the iconic British fashion label Biba in the 1960s, to create the new collection which has been entirely designed by her.

Her new collection looks amazing and is totally in keeping with the 1970s trend we’ve seen on the catwalks for Spring/Summer 2011. This printed tunic – illustrated by Barbara herself – is part of the collection.

Barbara’s philosophy has always been to make high fashion affordable and so the designer pieces will be on sale at value prices. When Barbara launched Biba the label was famous for producing low-priced versions of high fashion including a pink gingham dress worn by Brigitte Bardot.

Barbara was at the photoshoot for her new collection last week which was styled by Caroline Baker, a famous stylist form the 1960s and 70s and former editor of Nova.

If you can’t wait for the full collection in November, our Tickled Pink collection this year includes four t-shirts with stunning signature illustrations by Barbara. Raise money for charity and look fabulous!

We’ll be bringing you more details of the collection soon – keep checking the George Style blog for more photos, videos, exclusive interviews and competitions.